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Pattern by Tracee Ellis Ross Expands into the UK

The online and in-store debut in the UK will be at British beauty and health retailer Boots on June 29.

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By: Lianna Albrizio

Associate Editor

Pattern Beauty is expanding. The brand is marking its global expansion with an in-store and online debut in the UK at British beauty and health retailer Boots on June 29.   “Since the time we launched, the mission has not changed, the vision has not changed, it has only grown and expanded,” said CEO Tracee Ellis Ross. “We have set out to create a real, expansive relationship with our customer, with people who had contentious relationships with their hair, now love their hair. It has...

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